Schiphol to use smart technology to improve passenger experience


Amsterdam Airport Schiphol has launched a new website and app which it hopes will provide passengers with a more personalised travelling experience.

By applying smart technology, the airport says it intends to improve the travel process and offer passengers greater control over their flights.

Nearly three million people use the Schiphol website and app each month. These are not just Dutch passengers, but also transfer passengers and people coming to pick up or drop off someone else, as well as the 65,000 people who work at the airport.

‘Schiphol wants to offer passengers the most personalised experience possible,’ according to Christa Bakker, Digital Airport Programme manager. ‘We offer tips for your journey based on flight information. Only when you’re travelling to the US, for instance, will you be shown information about the ESTA form. For all flights, you’ll see which shops you can get to before your flight, or whether there will be an opportunity to buy that charger you forgot to bring after going through security. Soon, you will also be able to see what the best time to go through security is.’

According to Bakker, the website has become faster as well. ‘Which is nice when you want to get up-to-the-minute information on your flight as quickly as possible. But it’s also useful when you are trying to find out whether or not it’s okay to bring that jar of baby food with you on your flight.’ There have been numerous improvements when it comes to booking a parking space online at attractive rates, as well.

 The new Schiphol app is meant to be a digital airport assistant that will send a message if a flight has been delayed or if a gate changes. It will also allow a passenger to easily see where he or she is at the airport, and where there is a chance to grab a quick cup of coffee before the boarding process begins. The app also offers an option to chat with an airport employee.




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