Robot leads Glasgow’s digital passenger experience drive

Glasgow has proved once again it has an AI for technology with today’s introduction of GLAdys – the UK’s first humanoid robot airport ambassador. State-of- the-art GLAdys, whose name comes from Glasgow’s International Air Transport Association (IATA) code, will be based in the main departures area and has initially been programmed to entertain passengers of all ages as they pass through the airport. Francesca Collery (3) dances with GLAdys

Glasgow Airport claims to be the first UK airport to be using a humanoid robot airport ambassador. GLAdys, whose name comes from Glasgow’s International Air Transport Association (IATA) code, will be based in the main departures area and has initially been programmed to entertain passengers as they pass through the airport.

The robot is part of the airport’s Digital Passenger Experience Project, which was introduced to explore how customer engagement and communication can be further enhanced through the use of digital technology.

GLAdys will be escorted by Glasgow Airport’s ambassador team and has so far been programmed with three main entertainment functions for passengers to choose from.

As she makes her entrance during the festive period, GLAdys will both sing and dance to three Christmas songs – Santa Claus is Coming to Town, Rocking around the Christmas Tree and Rudolph the Red Nosed Reindeer.

The robot will also keep young passengers entertained in the terminal by telling three festive tales – Twas the Night before Christmas, When Santa Claus Comes and Santa’s Workshop.

Passengers will also be able to pose for pictures with GLAdys thanks to a hand-mounted selfie camera. When a passenger is happy with the selfie photograph it can be sent to their own email address and/or to Glasgow’s digital team for use on the airport’s social media social media channel with a #GLAdysRobot hashtag.

Mark Johnston, operations director at Glasgow Airport, said: “We are always looking for new and innovative ways in which we can further enhance customer experience at Glasgow and believe the introduction of GLAdys to be a first for a UK airport.

“Last year we launched our virtual assistant, affectionately dubbed ‘Holly the Hologram’, at various points across the airport and she has since proved extremely popular with our passengers.

“GLAdys will be a fantastic addition to the terminal team and will prove to be an extremely popular feature with passengers commuting through the airport. She’s sure to be a firm favourite with our younger passengers this month thanks to her repertoire of festive songs and stories.”

 

share on:

Leave a Response