Parkcloud and Primera Air sign new deal

European online parking reservation leader, ParkCloud, has agreed a new three-year deal with existing aviation brand partner, Primera Air, as the low-cost airline marks the recent launch of its landmark long-haul routes.

After five years of partnership, ParkCloud will continue to support the Nordic airline’s expansion with a newly developed white label, affiliated exclusively via primeraair.parkcloud.com/en-GB.

With the introduction of new short and long-haul routes, the enhanced reservation platform will allow users to search, browse and book parking alongside their flights at a number of destinations worldwide – including Newark, Boston, Stockholm and La Palma.

Customers will also be able to compare individual car park features, prices and consumer reviews via the platform’s intuitive search engine capabilities.

Mark Pegler, Managing Director at ParkCloud, said: “As Primera Air explores new destinations and routes to bring more diversity to its customers, it is imperative that it can rely on partner support services to guarantee passenger satisfaction.  As we work collectively to manage increased parking demand, we’re assured that our renewed partnership will continue to be a lucrative one and we look forward to its growth potential in the near future.”

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