Oakland opens its first premium lounge

Oakland International Airport has opened its first premium lounge for travelers.  Called the Escape Lounge it will be operated by MAG USA, a subsidiary of UK-based Manchester Airports Group.

“We’re moving aggressively to grow the Airport’s business,” said Bryant L. Francis, Aviation Director at the Port of Oakland, which operates the Airport. “We’re in the midst of a sustained growth pattern, in terms of passenger traffic, and amenities such as the Escape Lounge help us provide an upgrade to the entire travel experience for all of our customers.”

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According to Airport and MAG officials, Escape Lounge is available to all travelers for $45 and $40 for those who pre-book online – a departure from traditional premium lounges that are affiliated with airlines and are generally reserved exclusively for their passengers.

MAG will offer 10 free entry passes daily through December 31, 2016, to OAK passengers in-terminal using Facebook. Each day during the offer, travelers within the OAK airport terminals and the immediate vicinity will be served a Facebook advertisement for the campaign, for an opportunity to experience the Escape Lounge while at the Airport.

The more than $2 million, 2,700-square-foot lounge is located in Oakland’s Terminal One near Gate 8. According to Airport officials, roughly 20 percent of air travelers seek out premium lounges during airport layovers. Those who fly Norwegian from OAK to Europe in Premium Class will have the Escape Lounge included in the fare.

Oakland’s Escape Lounge is the third opened in the U.S. by MAG USA.  Another, at Minneapolis-St. Paul Airport, opened last December, and one recently opened at Bradley International Airport in Hartford, Connecticut.

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