Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home (OOH) advertising contract over a five-year term effective from May 2016.
The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year.
According to the company it will help to tap into the new generation of smart airports, as they serve growing passenger numbers. It says it will use ad technology, combining digital displays and personalised communication across customer touchpoints throughout the airport journey to cater for a regional and destination-based market place.
Naren Patel, CEO of Primesight, said: “New routes, improved terminal facilities and MAG’s active interest in developing advertising opportunities will allow us to create more engaging and relevant advertising opportunities in these unique spaces.”
Mark Schofield, Head of Advertising at MAG, said: “Primesight’s ideas are ambitious and they have demonstrated to us that they understand how digital is transforming the market for the better. We look forward to further developing new offerings, and further improving our existing ones.”