Keflavik to measure retail footfall with 3D sensors

Iceland’s largest airport Keflavik International (KEF) is to use 3D sensors to measure the footfall within its retail offering.

The technology has been procured from Swiss company Xovis by Isavia which operates and develops all airports in Iceland.

“We are a service-oriented company and our mission is to give all passengers a warm welcome. 3D sensors provide us with reliable data and hence a strong foundation to improve passenger experience and satisfaction”, commented Gudmundur Karl Gautason, Manager, Operation Research from Isavia.

Xovis has equipped 196 sites at more than 40 international airports with its 3D sensors, ranging from check-in, security control to taxi stands. Mainly used for measuring waiting times, the sensors helps optimise staff and with infrastructure planning, according to the company. It adds that experience from other airports who have used the technology shows a strong correlation between the reduction of waiting times and the increase in retail sales. “After we had installed the system at security control, we could reduce waiting times and optimize staff planning. This led to an increase in retail sales of up to $10,000 in just three hours”, says Federico Cabrera, Head of CCO at Aeropuerto Internacional de Carrasco in Uruguay’s capital Montevideo.



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