Europe’s biggest Airport, London Heathrow has announced that it has chosen AOE’s OM³ suite to digitalize its non-aviation revenue streams and the digital customer experience. The announcement is further proof of the accelerating momentum that the OM³ suite has generated in the aviation industry, coming shortly after Auckland Airport and AOE announced a similar partnership.
OM³, or Omnichannel Multi-Merchant Marketplace, is a comprehensive suite, which multi-retailer venues such as airports can use to digitalize their non-aviation revenues, providing their customers a unified and seamless online and offline experience.
Heathrow is to strengthen its digital services and infrastructure to create a simple process for the 300 brands to share their products with customers, leading to greater choice within the current Reserve and Collect service.
Heathrow has a long-term vision for digital transformation, and AOE will provide an Omnichannel platform that will integrate seamlessly with the existing infrastructure. The OM³ Suite will integrate with numerous additional features including loyalty programs, lounge access, parking and VIP services. Another feature of the platform is the capability to provide passengers with real-time information, helping make the most of their time in the terminals.
AOE CEO Kian Gould commented: “Our OM³ Suite continues to build momentum for Heathrow and we are especially excited to be part of Heathrow Airport’s strategy to digitalize their entire business model to benefit both passengers and employees. As one of the world’s most important airports, Heathrow is at the forefront of the aviation industry, continuously innovating to improve its offering. Our goal is to be a long-term partner in this effort to enhance the passenger experience.”