Distillery launches global traveller whisky range at Glasgow

Independent distillers, Loch Lomond Group, this week launched their inaugural global travel retail (GTR) range of whiskies at Glasgow Airport .

The Group, which owns the Loch Lomond Whisky brand, amongst others, partnered with the airport, just a few miles away, for its launch location as it was keen for travellers to take home a taste of the region.

World Duty Free’s Glasgow Airport store is the first stop in an ambitious worldwide roll-out of the bespoke GTR range, which will launch in Nordic markets later this month. Canada and the US are also set to offer the range.

The new collection features two single malt Scotch Whiskies – Loch Lomond 12-Year-Old and Loch Lomond Inchmurrin Madeira Cask Finish – as well as the blend Loch Lomond Signature and Loch Lomond Single Grain.

André de Almeida, managing director of Global Travel Retail at Loch Lomond Group, said: “We’ve been keen to introduce a global travel retail range for some time now following increased demand for our Loch Lomond whiskies overseas. It means a great deal to us to offer the new range at World Duty Free in Glasgow Airport, less than 15 miles from our spiritual home in the heart of Loch Lomond – one of Scotland’s most beautiful and popular visitor destinations.

“We’re confident we are offering something new and unique to the marketplace that will deliver strong sales and a sense of discovery for whisky drinkers around the world.”

Francois Bourienne, commercial director, at Glasgow Airport said: “It’s exciting to be the first international airport to offer Loch Lomond Whiskies’ new bespoke global travel retail range. We’re also very proud to be supporting a brand based so close to Glasgow Airport on the shores of Loch Lomond, one of Scotland’s most beautiful and iconic attractions. Many of our customers will probably fly over the distillery itself – one of the whisky world’s best kept secrets.”

 

 

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