Barcelona-El Prat airport uses multi-lingual virtual assistant

Passengers at El-Prat Airport are receiving a virtual greeting to improve the customer journey.

Using the latest technology, an optical illusion of a real person has been created at the security gates to make the process smoother and help to improve the overall passenger experience.

The virtual assistant can be found at the security filters of Terminals T1 and T2B, informing passengers of the necessary steps to access and pass through the security checkpoint ahead.  Detailed information, given by the assistant, ensures passengers arrive at the checkpoint with all their belongings ready for inspection.  Security messages are given by the virtual assistant in five languages: Catalán, Castilian Spanish, English, Russian and Chinese.

The new initiative is part of the Barcelona-El Prat Airport Quality Plan, the aim of which is to provide top-quality services to passengers, all year round, paying special attention to security, signage and comfort.

The virtual assistant is powered by UK company BrightSign’s HD1023 player. It is an expanded I/O player ideal for mainstream Full HD and HTML5 applications that require high reliability and ease of use according to the company.


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